Yahoo Takeover

Briefcase iconThe Brief

Design bespoke takeover adverts for the launch of FIFA 16 on XBOX, to be displayed over the Yahoo network, including a Yahoo Mail login placement.

Challenge Accepted

We presented concepts, storyboards and designs for these bespoke units as well as delivering the final banner files to the display network for trafficking.

The Yahoo Mail login ad builds excitement as the football bursts through the page background before being headed into the goal. The video segment features a series of goals captured in the game, edited to fit the page background behind the site’s login modal.

Our solution for the site takeover placement included an expandable leaderboard banner, which when clicked reveals three featurette videos from EA’s YouTube channel.

More case studies

Introducing women in FIFA 16.
Expandable banner with YouTube featurettes.

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