Get Fit In Style

with the Fitbit Family of Activity Trackers

The Brief

Showcase the range of activity trackers by Fitbit, from the exclusive gold edition Alta, to the hard-core gunmetal edition Blaze.

Challenge Accepted

These banner ads are stripped back and clean, allowing the sheer coolness of these activity trackers to shine through. Tight typography illustrates the core features of each device in a clear and approachable way.

When we had the chance to showcase the trackers on YouTube’s homepage we combined animation and video so customers could see how activity metrics are recorded and displayed in real-time while you workout.


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