Prudential
Christmas Campaign
The Brief
How can we thank our customers this year with a jolly Christmas message?
Challenge Accepted
Our animated Christmas eCard was delivered to thousands of Prudential’s key clients, kicking off the holiday season.
The cover features a customisable message area, dynamically populated from the contact list database.
As the card plays through, the snowfall progressively thickens as more and more playful, christmassy characters come into frame.
All set to Dean Martin’s classic carol ‘Let it Snow’, it’s impossible not to feel the Christmas cheer come through!
