QR codes are being printed on all Shell Helix lubrication products available around the world, create a central hub that seamlessly handles these global QR scans.
The Shell Helix QR Gateway is a highly configurable web platform we built to help meet this challenge. The platform automatically detects the customer’s location and directs them to one of over 30 local market home pages.
From there, users have access to articles, promotions, videos and news so they can catch up with all the latest in Shell Lubricants technology.
The site content is managed through a custom built admin panel, allowing local market heads to build web pages relevant to their market with a simple drag and drop interface while the system ensures brand consistency throughout.
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