“New shows. New channel.” OOH campaign.
TruTV
Out of Home
The Brief
Four new shows are coming to TruTV, raise awareness through a digital billboard campaign.
Challenge Accepted
TruTV is all about high impact, exciting programming and these out of home ads reflect just that. Utilising bold colours, fast wipes and jump cuts these ads really pop.
Each of the creative directions were adapted to meet the specifications of different display networks, including a synchronised version for DEP (Digital Escalator Panels) in London underground stations, and a low-contrast, driver-safe version deployed to roadside and bus stop locations.
