HTC Device Family
Tandem Campaign
The Brief
Illustrate what makes these HTC devices great, by highlighting the power, speed and graphics of our flagship phones and tablets.
Challenge Accepted
These ads were a lot of fun. We created a campaign built around online tandem ads; two or more linked adverts shown at the same time. Phones fly from one side of the screen to the other, exploding out of their little boxes and racing down the page.
Key features, like screen resolution & processing power were made to feel tactile, using gorgeous hero images set against a crisp white background.
The whole campaign was crafted with impactful animation and special effects to further elevate the campaign.
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