Philips
Floorcare Game
The Brief
Promote the latest Daily Duo vacuum cleaner from Philips, creating awareness through social media channels.
Challenge Accepted
We launched the Philips Floorcare competition, an interactive microsite where customers can virtually vacuum the floor to make their own works of art.
Utilising the main stick vacuum to ‘clean’ the larger areas and the detachable handheld unit to add in the finer details reinforces the ease and versatility of the product.
The completed drawings are shared on Facebook and Twitter with the creator being entered into a prize draw to win exclusive prizes.
