Have fun with the Philips floor art game.

Make your own doodles with the vacuum.

Finished artwork is displayed in the public gallery.


Floorcare Game

Briefcase iconThe Brief

Promote the latest Daily Duo vacuum cleaner from Philips, creating awareness through social media channels.

Challenge Accepted

We launched the Philips Floorcare competition, an interactive microsite where customers can virtually vacuum the floor to make their own works of art.

Utilising the main stick vacuum to ‘clean’ the larger areas and the detachable handheld unit to add in the finer details reinforces the ease and versatility of the product.

The completed drawings are shared on Facebook and Twitter with the creator being entered into a prize draw to win exclusive prizes.

More case studies

Philips Floorcare game page.
Philips floorcare customer generated art.

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